When you’re running a small website, going head-to-head with massive, well-established competitors can feel like bringing a spoon to a sword fight. But guess what? You can still win – you just need to get a little smarter about it. And one of the smartest moves in your SEO playbook? Finding niche keywords that the big guys are ignoring.
Instead of chasing high-volume, highly competitive keywords, the trick is to focus on niche keywords that are specific to your industry or audience. This strategy allows you to attract the right visitors to your site, which can increase your visibility, boost engagement, and improve your search engine rankings – without the stress of competing with larger websites.
But how do you find these golden niche keywords? In this guide, I’ll walk you through the process step by step, using the keyword research tool Mangools. It’s an excellent resource, but we’ll focus on actionable tips that go beyond just using the tool. Ready to uncover those hidden gems?
An overview of the most important points:
- Start with Seed Keywords: Base your research on simple, relevant terms related to your website’s niche.
- Look for Long-Tail Keywords: These are lower in search volume but much easier to rank for.
- Use Mangools KWFinder: This tool helps you spot low-competition keywords that match your niche.
- Check Competitors‘ Keywords: Analyzing competitors’ websites reveals untapped keyword opportunities.
- Filter by Search Intent: Make sure the keywords align with what your audience is actually searching for.
- Analyze SERP Features: Understand the results that appear for your keywords to gauge ranking potential.
1. Start with Seed Keywords
First things first: let’s talk seed keywords. These are the foundation of your keyword research. A seed keyword is usually a broad term that directly relates to your business or niche. Let’s say you run a website selling eco-friendly water bottles. Your seed keywords could be as simple as „eco-friendly water bottles,“ „sustainable bottles,“ or „reusable water bottles.“
Pro Tip: Keep your seed keywords simple and relevant to your niche. Avoid going too broad or generic, as that will take you right back into high-competition territory.
2. Look for Long-Tail Keywords
Here’s where things get fun. Once you have your seed keywords, it’s time to get specific. Long-tail keywords are phrases that are usually 3 to 5 words long, with lower search volume but higher intent and lower competition. For example, instead of just „eco-friendly water bottles,“ you might go for „best eco-friendly water bottles for hiking“ or „affordable reusable bottles for gym.“
Long-tail keywords tend to convert better because the searchers know exactly what they’re looking for. They’re past the casual browsing stage and ready to act – and that’s exactly the kind of traffic you want.
3. Use Mangools KWFinder to Hunt Down Keywords
Now let’s bring in the heavy artillery: Mangools. Specifically, their KWFinder tool is perfect for zeroing in on niche keywords that are easy to rank for. Here’s how you can get the most out of it:
- Input your seed keywords into KWFinder.
- The tool will spit out a list of related keywords, along with data on search volume, keyword difficulty (KD), and cost-per-click (CPC).
- Focus on keywords with low KD (typically under 30). These are your sweet spot – low competition but enough search volume to be worth your time.
- Sort your results by search volume and KD. This makes it easy to identify long-tail keywords that have low competition and decent search traffic.
Example: If you search for “eco-friendly water bottles,” KWFinder might suggest a niche term like “best eco-friendly water bottles for toddlers,” which could have a KD of 22 and a monthly search volume of 200 – a great target for a small website!
4. Check Your Competitors’ Keywords
You’re not alone in your niche – and that’s a good thing. If you’re not sure where to start or which keywords are the most viable, a little competitive snooping goes a long way. Mangools has a tool for this too: SERPChecker.
Simply plug in your competitor’s website and see which keywords they’re ranking for. Look for ones that they’re ranking poorly on or haven’t optimized. These could be the perfect opportunities for your website to sneak in and grab some traffic.
Pro Tip: Focus on underserved keywords – terms where your competitors aren’t giving their best effort. With less competition, you can carve out your own space.
5. Filter by Search Intent
Not all keywords are created equal, and not all searchers have the same intent. Some people are looking for information (informational intent), others want to make a purchase (transactional intent), and some are comparing options (navigational intent).
It’s crucial to match your keywords with the right search intent. For instance, if you’re trying to sell eco-friendly bottles, you probably want to target keywords with transactional intent, like “buy eco-friendly water bottles” or “best eco-friendly bottles to buy.”
The best way is to take a look at who is already ranking for the keyword. Are there showing more informational content then it’s informational intent. Is it all about shopping then it’s transactional intent.
6. Analyze SERP Features
Finally, let’s talk about SERP features. These are the elements Google shows on the search engine results page – things like featured snippets, knowledge panels, and People Also Ask boxes. Why do these matter for keyword research?
Well, certain keywords trigger these SERP features more often. If a keyword consistently triggers a featured snippet, that might be harder to rank for, because Google is prioritizing those results. On the other hand, if you notice keywords without these fancy extras, that’s a good sign. Fewer SERP features usually mean fewer barriers between you and a top spot in the rankings.
Mangools has a SERPWatcher feature that shows you which SERP elements are present for each keyword. Use this data to make smarter decisions on which keywords to pursue.
Be Smart, Be Niche, Be Patient
Finding niche keywords for a small website isn’t rocket science, but it does take a bit of finesse and patience. Start with solid seed keywords, narrow down to specific long-tail terms, and use tools like Mangools (or any other keyword tool) to find the keywords with the right balance of search volume and competition. Don’t forget to analyze your competitors and always keep search intent in mind.
By focusing on niche keywords, you’ll slowly but surely carve out your corner of the internet, attracting the audience that matters most to your site.
Happy keyword hunting! 🕵️♀️
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